“We wanted to be the opposite of all the bullshit Hollywood and LA brands. Instead of selling sex, ads and celebrities, we decided to sell jeans.”
In the recent decade, the influence of denim in the United States has grown substantially. The introduction and subsequent popularity of new brands employing certain superbly crafted denim fabrics such as selvage denim (denim previously available only in Japan) has thrust the word jeans from its previous perch as a product for the working man, into the most exclusive luxury markets of today. We at Paradigm Magazine had the pleasure of interviewing Brandon Svarc of the smash hit denim company Naked and Famous. Naked and Famous has made a name for themselves in the high-end denim market by staying true to their purist roots and shying away from all the stratagems “the other guys” are using these days. They specialize in the most obscure fabric combinations including denim combined with Kevlar, linen, cashmere, and even camel hair. Their great fit range featured in their collection offers a fit for every body type. Oh, and did we mention that Naked and Famous is a Canadian company? Each and every pair of Naked and Famous denim is produced by professional hands at their facilities in Montreal, Quebec. We originally decided to solicit Naked and Famous for an interview due to a recent personal encounter. About a year ago, I heard through a group of friends that a company had produced a pair of cashmere-infused denim that was great for long plane rides and basically anywhere you would rather debut your favorite pair of sweatpants. I had an upcoming trip to Asia coming and didn’t hesitate to hit up Google to find a pair for myself. After a quick search I located their site and less than a week later had obtained my new jeans. Needless to say, it was one of the best decisions I have ever made and I will continue to recommend them to friends at every opportunity. Before we get into our quick interview with Brandon we would like to thank him and the whole team at Naked and Famous for the opportunity to collaborate and promote the work of a company we believe will remain increasingly “Famous” for a long time to come.
-Owen Williams, Paradigm Magazine Contributor
What was the original inspiration for launching the Naked and Famous Brand?
We wanted to be the opposite of all the bullshit Hollywood and LA brands. Instead of selling sex, ads and celebrities, we decided to sell jeans.
Have you always worked in fashion, or is it something that just happened organically?
My family has been in the apparel industry for almost 60 years! It’s in my blood.
Which male throughout history had the most influence on your style and the style of clothing you produce?
My grandfather, Paul. He founded our parent company and loved simple old-school quality.
Out of all the pieces in your collections to date, which has been the most successful?
The most basic and opening-price-point stuff does the best, which is no surprise.
I really began to take notice of just how great the Naked and Famous brand was when I tried on your cashmere stretch denim. What was the inspiration for this and are you planning on releasing another pair anytime soon?
The “inspiration” was to make a badass and comfy jean. We have 2 kinds of cashmere blend denim on the market now. One in dark indigo in SkinnyGuy fit and a grey in the SlimGuy fit.
If you could be a female accessory, what would you be?
What are some of the tips or suggestions you would give to the novice denim enthusiasts when making their next purchase?
Buy a jean that is fun and that has good value… then, beat the crap out of it. Then, repeat and enjoy!