Last October, a dear friend of ours introduced us to Seun Olubodun and said we should take a meeting with him regarding his clothing line, Duke & Winston. That meeting layed the foundation for us co-branding the ‘In Duke We Trust’ t-shirt. The timing couldn’t have been more perfect. A few weeks after printing the shirt we received an email from photographer Jason Blake. Our reaction to his photography was immediate; we knew he had the vision to re-interpret our thoughts about conventional photo shoots and further our aesthetic with his imagery. Close to six months after our first meeting, and with almost no inventory of the original shirts left in stock, we want to visually share with you our interpretation of ‘In Duke We Trust.’
Photographer: Jason Blake
Art Direction: Eric Ashleigh
Models: Talia Arochas / Kira Jenkins
Make-Up/Hair: Tara Lynn Baeza
Shirt Design: Jon Contino
Clothing: Paradigm Magazine x Duke & Winston











Jason Blake is amazing. He has a way of translating a concept into a powerful visual story that is deceptively simple and powerful.