“We wanted to be the opposite of all the bullshit Hollywood and LA brands. Instead of selling sex, ads and celebrities, we decided to sell jeans.”
-Brandon Svarc
In the recent decade, the influence of denim in the United States has grown substantially. The introduction and subsequent popularity of new brands employing certain superbly crafted denim fabrics such as selvage denim (denim previously available only in Japan) has thrust the word jeans from its previous perch as ...
